3 Trends that Dominated Social Media in 2016
Social media seems to undergo big changes every year and we learn more and more how people have integrated the various platforms into their day-to-day lives. It’s challenging, therefore, to think up a coherent marketing strategy for your business on social media channels. Even though it is difficult to predict how things may change even in the short-term, it can be helpful to review the trends that dominated this past year to better inform and shape strategies going forward. So here are 3 of the biggest trends that dominated social media in 2016.
1. Live Video
Live video started with the development of Periscope in 2015, but this year the concept really took off with the launch of Facebook Live. Both individual users, as well as organizations, started using the platform to share live streaming content with their followers. It’s a relatively new phenomenon but it has a lot of potential for growth in social media marketing going forward.
Snapchat has featured stories since the app launched, but the launch of Instagram’s story feature was big news earlier this year. Instagram is a tricky social media platform for brands to use because it doesn’t allow you to post links and it’s hard to rope in an audience. But the new story feature promotes brands to tell their stories and there is some potential for brands to see great results by using it effectively.
3. Mobile Optimization
It’s no surprise that the growth and dominance of mobile web traffic are driving social media channels to focus on their mobile experiences. Web companies, in general, seem to be betting on mobile going forward – the clearest example being Google testing their mobile-first index and rolling out AMP pages. Companies looking to have an effective social media marketing campaign will have to focus their efforts on roping in the mobile audience.
Manage Your Website and SEO with Adventure Web Interactive
Keep up with our blog every week to learn about the latest social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks.
We offer marketing solutions for you, including blog writing and social media management. That way, you don’t have to worry about posting the right stuff at the right time—we can do that for you while keeping a friendly and consistent relationship with you. Contact us to see what we can do for your business today!