3 Tips To Target Millennials In your Social Media Marketing Strategy
You are about to unleash your company’s social media campaign on to the public, but are you targeting your key demographic properly? Millennials can be a difficult group to engage during a social media campaign because they are skeptical of tradition, obvious of traditional marketing tactics and are known for having short attention spans. Although, millennials are a lucrative market to tap into because they makeup 25 percent of the living U.S. population and are estimated to spend $200 billion by the end of 2017. So, if you want to expand your brand and elevate your social media campaign, you should focus on marketing towards millennials.
Make It Mobile Friendly
According to a study by Nielsen, 85 percent of millennials own a smartphone. So it is vital that companies and advertisers make their content mobile-friendly. You should create that loads quicker than on a desktop and is engaging to someone using a smartphone. According to Facebook, 55 percent millennial users access their accounts from their mobile devices. It is more important than ever to take advantage of social media platforms when implementing your marketing strategy. Create content that can be shared across multiple platforms easily from one’s smartphone.
Timeliness Is Key
During any social media campaign, a current event is likely to occur that ties in directly with your marketing strategy. It is vital to stay on top of current events and react to them quickly and appropriately. Millennials check their phones as much as 150 times a day, so they are constantly in tune with the latest news of the day. You can reach a large amount of potential consumers that are already learning about the event that you are posting. Make sure the event is relevant to your brand, and the post is engaging to your millennial target market.
One of the best ways to engage an audience in general, especially millennials, is for them to tell their own story in their own words. You can create a dialog between you and your audience by creating a social media campaign involving a hashtag. Have your followers take a picture with your product or service and have them post it with the hashtag. Now your followers can create their own content along with helping you expand your brand.
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