The AWI Blog

3 Kinds of Language to Avoid Using in Social Media Marketing

January 18, 2019

When marketing, how you say something is just as important as what you’re actually saying. Be sure to avoid these common pitfalls.

Every once in a while, you may come across a social media post by a business or brand that just rubs you the wrong way. While you may not be able to quite put your finger on it, sometimes even the smallest choices can have a huge impact on how something is received. In terms of social media, this is often in regards to diction and word choice, which can completely alter someone’s perception of your brand. Today, we want to look at three kinds of language you should likely avoid using within social media marketing.


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Tips for Tracking and Responding to Tags on Social Media

January 16, 2019
Tips for Tracking and Responding to Tags on Social Media

Tags on social media let you know that someone is talking to or about you.

Step up your social media presence in 2019! Tags on social media let you know that someone is talking to or about you. Join in the conversation by carefully tracking these tags.  If you are unsure of how to do this for your business, then here is a handy guide for you to follow. (more…)

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How You Can Easily Increase Your Facebook Engagement

January 11, 2019

Looking to increase your Facebook engagement? Try out these easy tips to make yourself stand out a bit more.

Facebook is truly a powerhouse when it comes to digital marketing. There are few avenues as effective and impactful as Facebook, as it has such a wide audience and amazing capabilities in terms of getting your name out there. However, for Facebook to really reach its potential, your audience needs to really engage with your posts. Engagement helps boost who gets to see your posts and can really go a long way in indicating whether or not people are reacting well to your message. Here are some easy ways to boost your Facebook engagement.


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Adventure Web and The Baltimore Ravens Team up to Help a Local Charity

January 7, 2019

During the holiday season of giving, Adventure Web Interactive and the Baltimore Ravens teamed up to give back to the community by helping bring greater awareness to one of Baltimore’s most admired charities. On Friday November 16, AWI and the Ravens along with rookie linebacker, Kenny Young, donated their time and resources to support local non-profit, Vehicles for Change. Set into motion at the Ravens’ Under Armor Performance Center in Owings Mills, this collaboration aims to shed light on the inspiring mission of Vehicles for Change. The goal of the project is to raise awareness, increase backing, and establish VFC as a vital resource for families in need.

Stronger together, this project allows these organizations to combine their unique resources in support of a worthy cause that benefits the Baltimore community. Expertly crafted by the AWI video production team, the commercial will be a Public Service Announcement featuring Ravens linebacker, Kenny Young. The commercial utilizes Young’s influence as a notable figure in the Baltimore community to draw attention to their message and generate reputable buzz. Below is the video from this collaboration:


Vehicles for Change was founded in Baltimore, Maryland in 1999. The non-profit organization’s mission is to help families overcome financial barriers and achieve economic independence. This financial and personal empowerment is attained with car ownership and technical training services. VFC is passionate about giving back to the community and supporting those in need with the resources to succeed.

Urgent Message from Vehicles for Change

Since shooting the commercial, Vehicles for Change has experienced a setback that could hinder their mission. The non-profit is in need of immediate assistance after a roof leak in their headquarters has led to severe water damage. The roof of the building has collapsed and VFC needs your support in order to rebuild. Visit vehiclesforchange.org to learn more and help this noteworthy organization continue its mission!
URGENT: Vehicles for Change is in dire need of roof repair

AWI Giving Back to the Baltimore Community

As one of Maryland’s most awarded digital agencies, Adventure Web Interactive has supported numerous non-profits for all marketing and outreach needs. We are thrilled to support local trailblazer, Vehicles for Change, in their quest towards empowering families in need with the vehicles to succeed. This collaboration gave AWI the unique opportunity to give back to our community and harness their digital skills to enact positive change.

Contact us online or by giving us a call at (410) 788-7007.
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How to Enhance Your Social Media Content

January 4, 2019
How to Enhance Your Social Media Content

Does your company rely on its social media interactions with your customers?

Does your company rely on its social media interactions with your customers? Then you know the struggle of coming up with something new and fresh every day. The content you post on your social media channels will reflect on you. Here’s how to improve it. (more…)

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5 Tips for Creating the Perfect Call-to-Action Ideal for Marketing

January 2, 2019

MarketingHave you ever watched a YouTube video and at the end the presenter says something like “If you liked my video, please click below to subscribe and follow me on Facebook, Twitter, and Instagram”? If so, then you know what a Call-To-Action is. Your call-to-action is the way that you get your fans, follows, or readers to do whatever it is you want them to do, be that subscribing to your content, calling your store, or visiting your website. It is usually a button, link, or clickable image that prompts your reader to do the next step in your sales funnel. It doesn’t work all on it’s own, however.  It should follow a strong statement of your marketing case. Usually, a call-to-action will appear at the end of a blog post, although you also often see them on social media posts and at various places on a webpage. The purpose is to make it very easy for your potential customers to know what to do next and to actually do it, and therefore increase your business. Learning how to write a strong call-to-action is essential to a good marketing strategy.


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New Website Launch: SugarBakers Cakes

December 31, 2018
SugarBakers Cakes

SugarBakers Cakes, located in downtown Catonsville, is one of the DMV’s premiere cake makers!

We here at Adventure Web Interactive are proud to announce the latest addition to our family: SugarBakers Cakes! Established in 1996 and located in the heart of downtown Catonsville, SugarBakers is recognized as one of the premier cake shops in the Baltimore-Washington area. With their attention to detail and delicious cakes, you’ll understand their motto “Too pretty to eat… too good not to” when you choose them to bake for your special occasion! (more…)

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The Top Copywriting Tips for Facebook Ads

December 21, 2018
Facebook Ads

Facebook ads have become one of the most powerful forms of advertising out there. Still, there are some tricks to give you an advantage.

Marketing and advertising is a challenge, especially on social media. Your viewers, readers, or potential customers are inundated with ads all day, everyday. There are ads on their phones, during the videos they watch on Facebook, and on the sides and in the text of every website and blog they visit. There are so many ads that most people are practically trained to ignore and overlook them. This means that your ads have to really be something intriguing for them to work, and a big part of this is the copy. Compelling copywriting can improve the effectiveness of your Facebook ads.


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How to Make the Most of Your Social Media Feedback in 2019

December 19, 2018

Your social media pages are great for connecting with your customers and collecting their feedback on your products and services.

Social media provides a great outlet for talking to your customers. Whether you are launching a new product or starting a new service, you will want to know how effective your marketing campaigns are. How well do your offerings work? You won’t know unless you hear back from your customers. Here’s how to use customer feedback to polish your company’s online reputation. (more…)

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4 Tips for Effectively Marketing Yourself on Instagram

December 14, 2018

Boost your engagement by taking advantage of these Instagram tips.

Instagram has quickly established itself as one of the best places to promote a brand or a new business, but that doesn’t mean it’s easy. In fact, marketing yourself on Instagram entails many details that other social media platforms don’t suffer from. It’s exclusively about visuals and that often means having someone on-site with the proper equipment to actually generate content suitable for Instagram. As much of a hurdle as that may be for many businesses, especially small, new ones, it’s worth noting that Instagram has some big potential for reaching new audiences. If you’re new to Instagram, give these four marketing tips a shot and see if they boost your engagement numbers at all.


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