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The AWI Blog

Do You Know Your Target Audience?

June 21, 2019

Although it is important to put out great content on your business’s social media platforms, it’s even more vital to make sure that you’re reaching the right people. The reason that you need to know your target audience is that it will make your social media marketing more effective. Everyone has different tastes, and some people will or will not be as interested in your company for different reasons. Here is how you can get an idea of who you are marketing to and appeal to them in a way that is relevant.

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Crab Hats and Camaraderie at Camden Yards

June 20, 2019
camden yards
The Adventure Web staff at their 2019 Game Night at Camden Yards

On Thursday, June 13th, Adventure Web’s employees enjoyed an evening at Camden Yards for ADVP’s 2019 Game Night. Many folks on the staff were keeping an eye on the weather leading up to game day, as rain and wind were forecasted to hit Baltimore that afternoon. Since the Orioles were set to give out their highly-coveted crab hats to fans that night, the stakes were high. Still, employees and their guests showed up at Camden Yards in their matching ADVP Game Night shirts and hoped for the best.

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Ways That You Can Gather Feedback Via Social Media

June 19, 2019

Customers now turn to social media to give feedback.

Customers now turn to social media to give feedback. Long gone are the days where customers dial a number or send an email to give their opinions about a specific company. A large percentage of consumers believe that customer service should have social media integration due to its quick convenience. Keep reading to discover some ways that you can use social media to gather feedback as well as boost engagement.

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New Website Launch: Plantogen Professional Skin Care Treatment


We here at Adventure Web are pleased to announce the latest addition to our unique family: Plantogen! Plantogen specializes in professional skin care treatment and plant-derived spa therapy. Please keep reading to learn more about them.

New Website Launch: Plantogen Professional Skin Care Treatment
We here at Adventure Web are pleased to announce the latest addition to our unique family: Plantogen!

About Plantogen

Plants can help make skin look better and feel healthier, which is part of why the Plantogen treatment was created. It leverages science to your advantage by combining the latest knowledge with plant-based technology and is surprisingly affordable for all of this innovation. Keeping it simple is best for consumers, no matter what type of skin care they need.

Plants have long been part of effective skin care treatments around the world. Taking care of your body goes beyond just making sure that your skin is attractive, it can do wonders for your self-esteem, confidence, and overall well-being, both physically and mentally. Don’t feel like you are indulging yourself; you shouldn’t be guilty. Take care of yourself and drink plenty of water!

Skin Care

When it comes to skin care, you need to think about the type of skin that you have. Everyone is different, and you don’t need to feel embarrassed. Skin can be dry, oily, or somewhere in between. Balanced, healthy skin is also a type on its own. You’ll also need to consider the effects of aging and stress, two primary reasons why skin care is even more critical than ever before.

Keep Up With Our Newest Website Launches By Following ADVP!

Keep up with our blog every day to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on new tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

Follow us on Facebook, Twitter, LinkedIn, and YouTube for more information about website design and social media marketing.

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New Website Launch: Mount Carmel Animal Hospital

June 14, 2019
 ADVP is proud to announce a new website launch: Mount Carmel Animal Hospital.
ADVP is proud to announce a new website launch: Mount Carmel Animal Hospital.

Adventure Web would like to introduce the newest member of our family: Mount Carmel Animal Hospital! MCAH has been serving the Northern Baltimore/Southern York community for over 30 years and is proud to be an independently operated, small animal practice committed to excellence in veterinary medicine and client service. Learn more about Mount Carmel Animal Hospital and the services they provide and be sure to take a look at their new website!

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Why a LinkedIn Page is a Must for Your Business


Whether you have a small business or run a large corporation, without a company LinkedIn page you’re missing a valuable marketing opportunity. Unlike a personal LinkedIn page, the company page works in a way that specifically fits the needs of a business.

How it Works

All you need to start a LinkedIn page is a company email address. Then you can assign admins who will be in charge of managing the page. Keep in mind that whoever you assign as a page admin will have full access to the page; which includes things like the page settings, posting, ad adding or removing other admins from the page. Otherwise a LinkedIn company page works pretty much the same as a personal page. You can post to the page and interact with other users profiles and pages.

Important Distinctions

Although a LinkedIn page works very similarly to a person page there are a few key differences. First a company page will always be visible to the public by default. That means that anything you post to the page will directly affect your company’s SEO score. Of course, you’ll want to use this to your advantage by posting content from your company web site that incorporates your keywords as much as possible in order to strengthen your company’s web presence.

Benefits

Some of the added benefits of a company LinkedIn page is that you can keep track of the level of interaction with your page. Not only can you easily gauge the effectiveness of each post but you can also know when other people on LinkedIn are talking about your page. LinkedIn provides analytics which will give you data on how many times your post was seen and clicked on as well as the number of likes, comments, and shares. The notifications feature on LinkedIn company pages also alerts you when other LinkedIn users tag your company on their own posts. When users type your company’s name into their post, LinkedIn automatically gives them the option to tag your company. This also invites other users to click on the tag and be redirected to your company page.

Adventure Web Interactive Can Help Create Your Website and Manage Your Social Media Presence!

Keep up with our blog every week to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

Follow us on Facebook, Twitter, LinkedIn, and YouTube for more information about website design and social media marketing.

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How to Create Meaningful Connections With Your Customers Via Social Media

June 12, 2019

Successful enterprises should be customer-centric.

Successful enterprises should be customer-centric. Loyal customers bring in revenue. Within the business world, a common phrase is “the customer is always right,” which is true to a degree. Social media is an instantaneous, low-cost way to connect with your customers and see how they feel about your brand and the services you offer. While social media provides you a way to promote products, what will be more beneficial to you is creating a meaningful connection with your customers. Keep reading to learn how to do this.

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Website Redesign: American Design Associates

June 10, 2019
Explore the new website!

Adventure Web Interactive is delighted to announce a new website design for our client, American Design Associates! American Design Associates is a commercial furniture dealership that provides the best strategic solutions for engaging environments. Their team of creative, energetic doers is passionate about how architecture, furniture, and technology are integrated. The American Design Associates team is focused on meeting the goals for commercial spaces, within budget, and on schedule.

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Why a Business Should Never Use a Free Template Website

June 7, 2019
Free template websites can be a killer for business in the long run.

There are many website-building companies, such as WordPress, that offer the option to build a webpage for free from a ready-made template. Those who sign up create a domain name augmented with “wordpress.com” and a choice out of a few preset themes and layouts. This simple setup sounds like it would be great for a startup or small business trying to save money. But, as tempting as it is, free template websites can be a killer for business in the long run.

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The Do’s and Don’ts of Social Media Marketing

June 5, 2019
Posting from a business page is entirely different than posting from a personal page and could lead to backlash if not done correctly

Social media is potent. A strong social media presence can enhance your business tremendously. What social media does is connect people locally and globally and can help customers become more familiar with your brand. Traditionally, like its name, social media focused on a social aspect. The original intent of Social media sites like Facebook was to give people the chance to chat with others and divulge personal information, such as where they were vacationing. However, businesses now use social media for marketing themselves, their products, and their services professionally. There are guidelines for posting within a business context. Posting from a business page versus a personal page is entirely different and could lead to backlash if not done correctly. Keep reading for some do’s and don’ts of social media marketing.

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