Why are Google Reviews Important for Your SEO Ranking?
Everybody knows that Google is the most popular search engine website in the world. Along with getting thousands of searches per second, the corporate is also one of the biggest targets for digital marketing efforts all across the world. Quality reviews are just one of many components in getting your website into higher search rankings as a part of your SEO strategy. Read on for a couple of reasons why your business should start taking Google reviews a bit more seriously.
It Makes Your Company Look Trustworthy
Google reviews play a huge role in making your business look like a reliable source of information, both Google eyes, and your customers. Most potential customers and shoppers will pick whether to patronize your business after reading multiple reviews online. While you may trust a friend’s opinion, trusting the unbiased opinion of a third party will help encourage even more consumers to patron your business. Google is much more likely to notice companies with higher reviews, both in terms of quality, diversity, and volume.
This is an essential component of your SEO strategy. New customer reviews heavily impact a large chunk of Google’s search algorithm. With enough positive reviews, your company could even show up in the “map pack,” which displays location-relevant businesses pertaining to your consumer’s search query. Even if you do not make it to the map pack, Google is still more likely to recommend websites with highly-rated reviews. They place a higher value on websites that are trustworthy within their field. If you utilize the right keywords, have good reviews, and strong ads, you will be ranking much higher.
It Is Easier to Find Your Company
People are always using Google to find new companies to patron. The higher you get on Google’s search ranking results, the more likely people will click on your company’s website. In fact, it is estimated that the first organic hit on a search engine page will receive a good portion of the traffic share. With quality reviews driving your business to the top of the rankings, this organic SEO will help your business thrive.
It Shows Your Commitment to Your Customers
Even though negative reviews are not a good look, this is a great opportunity to prove that your company is willing to learn from its mistakes. When a bad review comes in, it gives you the chance to rectify a negative situation. Address your customer complaints and explain how you’ll improve. It will help show your customers that you’re committed to excellence.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.