How Twitter Can Maximize Your Marketing Efforts

How Twitter Can Maximize Your Marketing Efforts

As technology develops and trends come and go, it’s important to understand how Twitter can benefit your business.

Ten years ago, the likes of Twitter and Facebook were still hovering around the infancy stage. Jump forward to today, and the entire landscape has changed. At first, the social media world was primarily to connect with friends and express opinions. While that’s still present, the argument could easily be made that they’re now designed for marketing professionals to connect with audiences. Twitter is the clearest example of this, because it gives you the ability to immediately interact with with your core crowd. As technology develops and trends come and go, it’s important to understand how Twitter can benefit your business.

Develop An Image

Branding is a 24/7 opportunity, and you should constantly be thinking about ways to maintain and improve it. The tweets you send out should have a similar voice. If you consistently put out good information or content, you’ll quickly develop a following. An interesting example of this is how the Wendy’s social media team uses the space.

Connect With Your Customers

The beauty of Twitter is that, compared to other platforms, it provides the fastest and easiest interaction with customers. If you’re not responsive to their direct messages or mentions, it could develop into a negative. However, this is a great way to keep your consumers satisfied if you stay on top of it.

SEO Tactics

By using Twitter, the primary goal is to bring users to your website. If you can successfully generate traffic, that’s always a positive. A tweet that links to your blog could produce an inbound hit, which would be favorable in terms of Google ranking.

Keep Customers Updated

With the new format and ability to quote tweets, you now have a more effective way to share information. Not only can you monitor the feed for any news about your company, but you can also share relevant articles.

Adventure Web Interactive Can Transform Your Social Media Marketing Experience

For more tips on how to optimize your web content and drive more traffic to your Twitter page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.


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