Three Online Marketing Trends for the Second Half of 2021
We here at AWI are so happy to say to all of our wonderful clients– we all made it! We are now over halfway into 2021, and it seems like things everywhere are looking up. So many things have changed in such a short time; for example, a year ago, we were all in tight lockdown at this time. But as the physical world changes, so does the world of online marketing. The “new normal” is yet again starting to shift into something quite different from before, and so this begs the question: how will online marketing need to adapt to the rest of the 2021 year? Adventure Web Interactive has well over twenty years of online marketing experience and has adapted to the many changes of the marketing industry since then. Learn more about the trends in online marketing in the second half of 2021!
Online Marketing Competition is Growing
Due to the COVID-19 pandemic, almost every business had to go almost or completely virtual during that time to stay afloat. The pandemic forced almost all people to stay home with not much to do, and during the past year and a half, many started their own online-only businesses. So, the best advice? Keep up with the amount of online marketing you were doing during the pandemic. Adventure Web Interactive can handle all of that for you if you are unsure how to approach it, including blogging services and search engine optimization research.
Emphasizing Content Marketing
Content marketing is essentially a form of “short, sweet, and to the point” online marketing. During the pandemic, many people and businesses alike looked to search engines to find immediate products or services that could solve their problem and made a decision within seconds of viewing. This is the new reality for many online shoppers, so it’s very important to go get your website design not only optimized for search engines but also well designed with an emphasis on content. Luckily, Adventure Web Interactive specializes in both excellent quality web design and search engine optimization, so leave the work to us!
Multi-Channel Online Marketing
Probably the most important result of the pandemic, and moving into the second half of the year, is to focus on multi-channel online marketing. During the last year and a half, almost all social media sites saw a huge increase in user base and activity, so making sure your business has a presence on as many social media platforms as possible is key. The good news is that Adventure Web Interactive offers social media plans that cover the largest social media sites out there, such as Google My Business, Twitter, Facebook, LinkedIn, and Pinterest.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.