The Ultimate SEO Blog Post Checklist
Posting a blog can be stressful, and this feeling can persist long past the first post. You might worry about something being missing or publishing an article that contains spelling errors or wrong information. The very best thing you can do to calm these worries is using a blog post checklist that covers every single thing you should be doing before you click the post button. A blog checklist covers all of the basics, including its structure, meta description, and more. Compelling writing will take you a very long way, and if you also wish to put in the work to optimize your content for SEO purposes, you’ll be on your way to building an archive of excellent content. Read on for the ultimate SEO blog post checklist for your company’s website!
Optimize the Blog Post’s Title
Users will usually find your blog posts in a few ways. They will either see them in search engine results or on your website’s blog page. In either case, the post’s title is the first thing they will see and determine whether they are interested in reading it. Usually, your post titles should be short, and they should also give readers an idea of what they should expect. Titles with numbers work well, but if you can’t use numbers, make sure your blog titles aren’t boring. Concise, clear, and attention-grabbing is your best bet.
Add a Featured Image to the Blog
Every blog post needs a featured image. This image should represent the post’s content, and it is crucial since it’s the first thing visitors will notice alongside the article’s title. Although featured images do not appear in the search engine results page, they can make your blog page a lot more engaging. Visuals catch people’s attention a lot more effectively than text, and they will make your content appear more approachable and friendly.
Add Tags and a Category
Your WordPress website includes a robust taxonomy system that will enable you to categorize your content. Adding tags and categories will help your readers find similar content, which becomes crucial as your library of posts grows. As a general rule of thumb, it is recommended to use categories to connect content that focuses on similar areas of interest. Then you could use tags to further describe posts based on any specific topics.
Create a Meta Description
Search engine result pages are typically made up of post titles and meta descriptions. The latter is the shorter excerpts you see below every page’s title. If you do not write a meta description manually, search engines will pull part of your content to display in this section. A robust meta description can increase the amount of people who visit your website, so we recommend that you update yours if you can.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.