Rich Cards and the Importance of Visuals
We live in an age of visual language. Text messaging and Email have fallen away to reveal Vine and Snapchat as exceptionally popular tools for communication. This phenomenon is indicative of a trend towards visual communication instead of text. Today we’re going to be talking about Google’s new rich cards and how they are factoring into the visual communication trend. Would you like to learn more about it? Let’s get started.
What are Rich Cards?
When you perform a google search, there is a small portion of snippets that appear at the top of the page. In recent years, these previews have come to include images as well as text. Now, with rich cards, you can preview a much more visual snippet of content. It catches the eye and allows people to hone in on what they’re looking for quickly. As of right now, these cards are limited to films and recipes, but there is a very high chance that Google will be rolling out new categories of cards in the near future.
How can I use Rich Cards?
If you are working with visually rich information, then you will definitely benefit from the use of rich cards once they gain more steam. It’s important to note that there are specific requirements for having a rich card appear for your content, but once you meet those requirements you will find yourself in a good place.
Why should I use Rich Cards?
As stated, visual information is the most popular form of communication at this time. Rather than having to go through paragraphs and paragraphs of text, you can now find everything you are looking for with a simple swipe of your eyes. Visuals catch attention in a way that text simply can’t, thus making them a marketing essential. Now, with the introduction of rich cards, your site’s visuals are more important than ever.
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