How Multimedia Marketing Rules the School in 2016

multimedia marketing

We live in a digital world. There’s no ifs, ands, or buts about it. As such, so much of what we do on a daily basis happens on screens, where text, sounds, images, and video dash across the display fleetingly. The 21st century is a multimedia landscape full of pictures, GIFs, and videos, Instagrams, Tweets, and Vines. If you aren’t on board the multimedia marketing train already, hop on. It’s gonna be a fun ride.

Get Noticed and Get Shared with Multimedia Marketing

Face it, print ads and blog posts alone don’t cut it anymore. To get noticed in the digital marketing sphere, you have to be up on your game in the world of audio, animation, video, GIFs, and other forms of digital ads, too. For example, it’s estimated that photos are shared twice as often as text posts and links, and videos are over a whopping 12 times more likely to be shared. There’s a great infographic here that goes further into the power of visual marketing content.

The theory behind all of this is in driving engagement with your customers — and prospective customers — via social media and your online presence. When social media users like, comment, or share something that you posted, you aren’t just getting a keen little stat underneath the post. A like shows that your customers appreciate you and your brand, and like what they’re getting from you. A comment means that customers are engaged with your company. And a share means that your followers/customers/fans/whatever-you-want-to-call-them want their friends and family to know about you, your company, and the services you provide.

Multimedia marketing is the way to get noticed in 2016. Images and videos will stand out in Facebook and Twitter timelines, and fun, funny, and interactive posts will make users want to engage more with your brand. Click here to read the source article we used for this post, written by world-renowned small business marketing expert, John Jantsch, with plenty more tips and tricks about multimedia marketing.

Adventure Web Interactive Multimedia Marketing

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