How To Integrate Instagram Into Your Marketing Plan

InstagramOne of the best ways to promote your business and expand your brand is to post a picture.  Whether you are an established corporation or a small business, you should take advantage of Instagram for your marketing needs.  The social media giant has over 700 million monthly active users, so it presents a great opportunity to drive brand awareness and garner potential customers.  There are several ways your business can stand out from the crowd and effectively target your audience on Instagram.  

Focus on the Product

When someone follows your Instagram account, they expect to see pictures and videos of your product or service.  Try to make the pictures as professional and creative as possible, so they make someone stop on your photo and want to learn more about that product.  Only post high resolution and high-quality pictures that can make the most obscure object look desirable.  Take advantage of the posting videos and highlight the use of your product or service in real time.  People will be more likely invest in your company if they see that your product actually works.

Take Advantage of Hashtags

Hashtags are one of the best ways to expand your reach and increase the chance of people discovering your post.  You should use around 4-5 hashtags for each one of your Instagram posts and make sure they are relevant to your content and company.  Also, create a specific hashtag for your company and use it selectively on all of your social media platforms.  People can now find your content and your profile simple and easily.  Hashtags are a great resource when implementing a campaign or contest.  

Go Behind the Scenes

Take your followers inside your company with pictures of different departments or post a video of a short interview with the CEO.  These posts will personalize your company and allows your audience to further connect with you.  People can put a face to your company and see that you have fun at work.  

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