How Instagram Can Boost Your Business’s Web Presence


Here’s how your small business can benefit from strategically using Instagram to promote your brand online.

As a small business owner, you’re always looking for new ways to keep your brand relevant. In 2018, the best way to remain on top of your game is by utilizing the most relevant social media platforms. But it’s not enough to simply use these platforms. You must know how to use them as well. Instagram has become one of the most prominent social media platforms in the world. Here’s how your small business can benefit from strategically using Instagram to promote your brand online.

Capturing A Moment

Instagram is all about capturing a moment in time. Your business’s Instagram account should find ways to connect your services to popular culture. Knowing the interests of your target audience is an imperative part of knowing what to post and how to post it. Use holidays and events to stay on top of what’s trending on Instagram to keep your audience interested.

Drawing Your Audience In

Instagram has become one of the most used social media platforms, making it one of the best ways to market to your audience. Whether you have 300 followers or 300,00 followers, Instagram provides many interactive options for reaching your audience. Between standard posts, live streaming, and stories, there are many ways for you to share pictures and ideas that will keep your audience informed.

Keeping Their Attention

You can create polls to gauge your audience’s interest in certain things, answer questions directly from customers, and find other creative ways to reach current and potential customers. Remember to tone-down your sales voice, and let your posts come off naturally. Instagram is light, fun, and fast so your posts should be the same.

Learn More About Social Media Marketing with ADVP

Keep up with our blog every day to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!


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