How These SEO Tips Can Help Your Website’s Blog
Search engine optimization or SEO goes hand in hand. One on hand, search engines are one of the top traffic generators for a lot of blogs. But, on one hand, there is a false narrative that writing “SEO optimized content” means jamming keywords into paragraphs and headers, resulting in blogs that are barely readable. However, this isn’t what SEO is all about. SEO is all about showing search engines like Google that your blog is a relevant source of knowledge for people looking for information about your industry or topic. There are always multiple new SEO tips for blogs popping up around the web, so it has become more difficult for bloggers to understand what they are really supposed to do to get content to rank higher in search engines. Read on for a few handy SEO tips that can help your website’s blog rank high!
Write for Your Specific Audience
When “SEO content” became a bit of a buzzword, we started to see severe drops in blog writing quality. They were starting to then write specifically for search engines instead of people. Unfortunately, a few blogs still read like this. However, it has gotten better. Instead of focusing too much on keywords, shift more towards providing content that solves the problems of your said target audience. Use social media, forums, and other kinds of resources to find out what your audience’s own struggles are. Then provide the solutions within your blog. The keywords will come naturally if you are writing about a topic that your target audience actually cares about.
Nail the On-Page SEO Basics
The second most important ranking factor is on-page optimization. The wonderful part about on-page SEO is that you have much more control than off-page factors like backlinks. There is plenty that goes into on-page SEO, but you do not have to be extremely technical to execute. Just remembering and doing the basics will put you ahead of the competition. Remember to use:
- SEO-friendly URLs: the URLs for your website should show clearly what the page is all about. Keep it limited to about two to five words and include your target keyword.
- Meta Titles: a meta title helps search engines figure out the main topic of your page. It is what shows up at the very top of your browser, and as well as search results. Include it in the meta title, but keep it natural.
- H1 Tag: each page on your website should have an H1 tag. It is the headline of your page if you use WordPress. Then the post title is automatically given the H1 tag, but always remember to check.
- Images: adding photos into your posts makes them more appealing visually. One of the most essential tasks is setting up an alt tag when it comes to optimized photos. Search engine bots do not see visuals and just text, and alt tags allow them to know the content of a photograph.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.