How Color Can Help Enhance Your Business Marketing

The Benefits of Color For Business Marketing.

Color plays an important role in our visual perception as it influences our reactions to things around us. Basic understanding of color perception and psychology in graphic and web design will be very useful to create effective designs to achieve desired response of audiences. Particulars about the effects of different colors and their appropriate applications are briefly given below.

ColorEffectsWhere to use
RedMost dynamic color. Powerful and stimulatingFor depicting designs that portray power or passion
OrangeVibrant and energetic while being friendly and invitingFor designs depicting movement and energy without being overpowering
YellowHappy, warm, stimulating and expansiveTo give an impression of happiness and cheerfulness.Can be used for designs concerning children
GreenCalming, balancing and rejuvenating. Represents stabilityTo represent balance and harmony in design. Darker shades for stability and affluence
BlueDependability, trustworthiness and security. Also calmness and spiritualityDark blues for corporate and business. Light blues for calmness and friendliness
PurpleNobility, abundance and dignity. Also for creativity and imaginationDarker shades for wealth and luxury. Softer shades associated with spring and romance
BlackPower, elegance and modernity. Can also characterize mysteriousnessFor background along with brighter and accent colors
GreyNeutrality and calmnessFor background
WhiteClarity, cleanliness, hope, openness, sterility and simplicityFor background
Cream/ivoryCalmness, elegance and purityUsed as backdrop along with textures
Tan/beigeConservatism and pietyUsed as backdrop along with textures
BrownWholesomeness and reliabilityUsed as backdrop along with textures


This post is written by Michael Fleming and he works at CouponAudit as a writer, where thousands of valid and working online coupons are available for different stores. For example you can use iStockphoto promo code etc. to get discount.


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