Follow These Four Tips To Improve Content Strategy For Your Website
Having a solid social media strategy is vital for any small business. It’s not just enough to have social media profiles and make posts. While finding your brand’s authentic voice and targeting the right audience, you must also consider content. They say content is king, but perhaps it’s better to say content is critical. It is the key to a successful social media marketing strategy. Read on for some tips to solidify your content strategy.
Figure Out Your Audience
Figuring out your audience is about just zeroing in on your prospective customer. It is also about discovering what they want or needs to know. You are an expert in your field, but those potential customers don’t even know what they don’t know. It would help if you found ways to listen when they tell you what they want or need to learn, and your social media is vital in that regard. Once you’ve heard what they want, determine your content and plan your copywriting strategy to give them what they want.
Fit Your Funnel
Your online marketing needs elements that correspond to the steps of your sales funnel. Sure, that “what color is this dress” post is viral, but it has nothing to do with your brand identity. Your content should work together to tell a cohesive story that relates to your brand identity and appeals to your target audience. If something is out of place in your sales funnel, that content will almost always feel contrived and make you look like you’re trying too hard.
The odds are good that you won’t be creating all of the content yourself, so you need well-documented processes. This way, anyone on the content team will use the same steps and tools to create content that works together and has a cohesive and unified tone and voice. These processes need to include all of the relevant points that someone needs to make sure that your content is brand aligned: what are your principles, values, positioning, etc. All your content creators need to know these elements so that the content they produce is unified.
Review, Revisit, Refresh, Replace
Finally, content doesn’t last forever. Review old blogs or videos to revisit the topics, and refresh them as needed. Perhaps the process you discussed three years ago has been revolutionized with a new tool – make sure that your old content is either removed if it is no longer accurate or links to its replacement or updated version. It would help if you were going back and doing these reviews at least yearly.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.