Facebook Finally Revamped the Like Button — Welcome to Facebook Reactions
Last week we wrote about the ever-evolving world of digital marketing, and Facebook must have heard us. For years, Facebook users have been itching for an alternative to the “like” button. Today, they get their wish. After over a year of analyzing emotive comments and stickers, and four months of testing in select countries, Facebook is finally unveiling their new feature to the public around the world. Enter stage left: Facebook Reactions. Don’t worry — you hardly have to learn anything new. You already know pretty much how this works. Let us explain.
Facebook Reactions: A Crash Course
Here’s what’s the same. You can still like a post. The button is still in the same spot. A simple click or tap will still like the post, easy as that. But here’s what’s different. Everything else.
In an introductory post on Facebook Newsroom, product manager Sammi Krug says, “Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking.” Facebook knows that users have wanted a way to interact with posts in a more meaningful or specific way than just a “like.” Reactions are built to fundamentally change the way people interact with Facebook posts. Now, a long press on mobile or hovering on desktop brings up a pop-up menu of six different animated emojis that will let users interact with — or react to — posts in different ways. Joining a revitalized “like” are all-new “love,” “haha,” “wow,” “sad,” and “angry.” Now where posts used to display likes, Facebook will show the top three most common reactions to a post, next to a total count of all reactions. Clicking through on the summary will provide a more detailed breakdown of the reactions.
Social Media Marketing Reacts to Reactions
With this new addition to Facebook’s interface, you’ll be able to know exactly how your fans and customers are reacting to your content, and analyze or adjust your social media marketing strategy accordingly. Post a controversial link? Look at all those “wow”s. Struggling with your customer service? You can bet to see some “angry”s. And if you’re feeling extra witty, strive for those “haha”s. There are now a whole new range of ways for you to drive engagement through social media marketing and understand your audience thanks to Facebook Reactions
For more on Facebook Reactions, click through to the Newsroom post linked above, or this Wired article for a thorough breakdown of the Reactions design process.
So, what do you think? Head on over to our Facebook page to share your reaction.
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