Boost Your ROI for Your Facebook Ad Campaign
Last week, we talked about how to create an effective Facebook ad campaign that perfectly targets your audience. This week, we’re going to cover how to take that fantastic Facebook ad campaign and get the most out of it. Here are three things you can do to make sure you’re getting a high ROI on your Facebook ad campaign.
Choose the Right Type of Ad
It’s important that the structure of your ad matches the goal of your marketing. For instance, if you have a pay per click (CPC) ad campaign, then you want to tailor your ad towards a small audience. This is a great opportunity to find out exactly what drives your target demographic and shape your marketing around that. If you are doing a pay per impression (CPM) ad campaign, then it’s a good idea to use universal marketing tactics that will appeal to a wide variety of audiences.
Know When to Kill Your Darlings
“Kill your darlings” is advice given to budding writers who get too attached to certain passages in their work. The same goes for ads; you may love an ad campaign you’ve created, but if the audience doesn’t, then it’s time for a change. Your audience will essentially dictate the direction of your ad campaign. If something isn’t resonating with them, then change it so that it does. Being flexible with your ad campaign will ultimately result in your campaign being more effective.
Beautify Your Landing Page
Our final piece of advice actually isn’t about your Facebook ad campaign; it’s about your website! An effective ad campaign will draw people to your website, but it takes the website itself to convert those clicks into sales. If you’re spending money on an expensive ad campaign, then you want to make sure that the campaign drives up sales. You can have the most effective ad campaign out there, but few people will want to actually purchase your product or service if your website looks old, cluttered, or confusing. That’s why marketing and web design go hand-in-hand to creating the ultimate online presence. Talk to Adventure Web Interactive about a new web design and social media marketing!
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