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4 Ways to Make the Most of Your Business LinkedIn Profile

LinkedIn is a great tool for your business!

Although it doesn’t seem as high-profile as or as engaging as Facebook, Twitter, or even Instagram, LinkedIn is still immensely popular. Usually seen as a place for job seekers to advertise themselves, it’s just as important for your business to make a good impression. Here are some ways to make the most of your business’s LinkedIn profile.

Add Images

To indicate your professionalism, you should add plenty of images to your LinkedIn profile. Think about how you would populate your company’s Facebook page with high-quality pictures of the work that you’ve done, for a start. Using the same company logo as you do on your other social media channels is essential, so start there. You can also include a company banner, but you don’t necessarily have to use the same one as you already do on your other networks. The main difference to account for is that LinkedIn has different image sizing requirements than the other social media sites do.

Keep Posting

Making sure you have an active profile is another way to expand your visibility. As you would with the other profiles, try to post something regularly to keep your visitors engaged. LinkedIn has a feature called a Showcase Page that you can use to spotlight recent exciting projects.

Spotlight Projects

Whether you wanted to highlight a charity event or wanted to emphasize a fun company culture by posting about a team bonding exercise, you can also use your LinkedIn page to help attract some more attention to your business. You can also use the Showcase Pages to advertise upcoming events such as job fairs for your business.

Reach Candidates

Posting about job fairs is one excellent way to help increase awareness of your business. Reach out to candidates. They won’t know how to apply unless you provide instructions. The Career Pages section includes a place for current employees to write about what it’s like to work for you. Use that as a foundation for improving your recruitment and hiring efforts, both for right now and in the future.

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