5 Types of Marketing Videos that Can Help Build Your Brand
Video is one of the fastest-growing marketing tools available right now. Consumers are much more likely to watch short, but compelling, marketing videos than they are to read written content of some sort. Today’s consumers are busy all the time, so creating interesting videos allows them to watch or listen on any device while they’re doing other things. Here are 5 types of marketing videos you can create to get your brand out there!
Showcase Your Company
One type of marketing video you can create is something that introduces your brand to the world. Use it to showcase your products or services, your mission, and your vision for the future of your company. If you’d like, you can break these up into several smaller videos.
Product demonstration videos are great tools for marketing your products. Especially if the products have uses that aren’t immediately obvious to everyone. You can even create “life-hack” type videos using your products in a not-so-obvious way so your customers know how useful the products can be.
Are you hosting or attending a special event of some sort? Post videos about the event beforehand to raise awareness. Then, once the event is over, you can post another video that showcases highlights and photos.
Creating animated diagrams is useful whenever you’re trying to explain a concept. You can use them for everything from statistics, to why your company’s products are better than others similar to them. For example, let’s say your company produces organic cleaning products. You could create an animated video that compares the health and environmental benefits of “cleaner” cleaners vs. those that use lots of different chemicals.
Behind the Scenes and Live Videos
Live videos typically get much higher engagement rates, and those viewers almost always watch longer. Customers like content that makes them feel special. In behind the scenes videos and live videos, they get an in-depth look at the inner workings of your business.
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