5 Tips to be Successful With Facebook Messenger
Facebook Messenger may not seem like a go-to necessity for your small business, but it’s an incredibly powerful tool that, if utilized correctly, can help build your brand. These days, it’s important to be able to connect to your audience directly. Giving your customers a sense that you’re reachable and there for their specific needs will definitely help drive business. Facebook Messenger is a fantastic way to help develop a small business and here are 5 tips for doing so.
1. Using a Plan
Your use of Facebook Messenger should align with your overall approach to marketing. If you use a specific voice for all of your advertisements or in your copy, you may want to carry over that same voice to your messages on Facebook Messenger.
2. Be Personal
Customers like feeling as though they’re speaking to an actual human being and not just a robot. This means asking the customer questions to gain more knowledge about their situation and gaining more knowledge of them personally.
3. Automatic Responses Can Still Be Useful
Facebook has a feature called Instant Replies where you can setup automated responses to customers. These can be used to let a customer know that you’ll be replying to them shortly. Just be sure that you do actually respond to your customer yourself in a timely fashion.
4. Don’t Push Sales Too Much
The nature of Facebook Messenger makes it one of the best tools out there for customer service, but a pushy sales approach won’t go over well. Keep in mind that they’re reacing out to you for help with your services, they’re not looking to be sold to.
5. Don’t Just Use Messenger
Facebook is certainly one of the most popular social platforms in the world, but that doesn’t mean that all of your customers will go through it. You’ll still want a reachable phone number and an email address that you check regularly. Facebook Messenger is a great tool for talking directly to your customers, but you can’t rely on it entirely.
Want to improve your marketing strategy? Adventure Web is here to help.
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.