5 Things All Content Creators Should Know About Social Media
Did you know that over half of Facebook users visit the website multiple times a day? We as a society are now fully locked into social media, as we use it for so many different things. As a content creator, you can leverage the power of social media to nurture relationships and build trust. However, your audience will not have an opportunity to be engaged if they never get the shot to enjoy your insight. Here are five things all content creators should know about social media.
Know Your Target Audience
Social media engagement can improve your brand’s performance. That means it’s essential to listen, research, and find out where your audience spends most of your time online. A prime example, if your target audience is 18 to 25-year-olds, you’re much more likely to find them on Snapchat or Instagram. While if you’d like to connect to millennial women, you’ll want to set up a Pinterest account to reach them. Just listen to what your audience needs to engage properly.
Develop More Social Content
After learning what your audience wants, begin to answer their questions to demonstrate how you can assist them in achieving their goals, and solve their problems. Not only should your social content be engaging and entertaining, but it should also be informative and backed up with facts. Also, it would help if you defined what exactly it is that you wish to achieve. Is it driving traffic to your website? Increasing brand recognition? Building a content strategy and remaining consistent in your posting is crucial. Your goal is to determine which type of posts you’ll publish, also where and how often to post, to improve your social media presence.
Use Significant Hashtags
Hashtags are prevalent throughout the internet, and we use them to categorize different types of information. Content creators can research hashtags on multiple social media platforms.
Use Video in Social Content
Including video in your social content can help your SEO and SMO. It also increases:
- Dwell time
- Page quality
If you upload the videos onto YouTube and embed them onto your website, you can see how this increases traffic. YouTube matches Facebook’s reach, with a large percentage of users frequenting the video-sharing platform.
Write for SEO
Of course, it’s important to write for SEO. This also means filling in the metadata for videos and photos: titles, tags, descriptions, and keywords. During your initial research, you should create a list of relevant keywords. These keywords, along with many links to expert sources, metadata, and backlinks, help form the SEO for your social media posts.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.