3 Ways Your Business Can Use Snapchat

Every day there seems to be a new social media platform that everyone is talking about, but some can help expand your business.  Snapchat, launched in 2011, currently has over 165 million daily active users averaging around 3 billion snaps per day.  Those are potential customers that you can market your new product to and they can assist in strengthening your brand.  Snapchat allows you execute innovative marketing campaigns while expanding community engagement.  

Demonstrate a Product or Service

More efficient than email marketing or a newsletter, record a video of you using your company’s new product or service.  Posting the video on Snapchat gives them a visual guide on how to use it and steers clear of any confusion.  You can get instant feedback from your target audience about the product and offers a way to connect with many people at once.  It is a great place for you to reveal a new product, makeup brands do it all the time!

Behind The Scenes Content

Snapchat allows your followers to experience a day in the life of your business in real time.  People can see how your company runs and the various departments that make you successful.  Your followers can now relate to your company and allows for more engagement from your target audience.  People can see how a certain product is made making them more informed and allows them to connect with you.

Promotions and Contests

Everyone loves free merchandise and discounts especially when they are easily accessible on social media.  Engage your followers by having them post a snap of your product in exchange for a 50 percent off discount code towards your site.  A contest will constantly engage your audience while giving you cheap promotion.  For example, have your followers use your product or service in strange way, and the winner will get a prize package.  Make sure to constantly promote the contest on snapchat because snaps only last 24 hours!


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