3 Reasons Your Business Needs Both a Website and Social Media Accounts

If you’ve been a business owner for some time, then chances are that you have already heard all about the benefits of having a business website. And there are countless stats on why social media is one of the best platforms for marketing. That might sound great for cutting edge, technology-driven businesses that rely on a younger demographic for most of their sales. But if your business does most of its customer interaction “IRL” then having both a business website and business social media accounts might sound excessive. The truth is that no matter what type of business you have, having a complete online presence is essential. Here are three big reasons why your business needs both a website and social media.

Professional Appearance

Having both a website and social media pages for your business is like giving your business its own online identity. Ideally, the purpose of putting your business online is so that people who otherwise never would have heard of it will be able to find it. Your business’s online identity will be many customers’ first impression of your business. The truth is that you need to get on top of creating a website and especially social media pages as soon as possible while the name for your business is still available; otherwise, you might need to negotiate with another user for it. The last thing you want is someone misrepresenting your business on Twitter because they got your handle first. 

Offline Reputation

It’s obvious that the internet has changed the way we communicate, often forcing people who would otherwise continue doing things the old way to go paperless or digital. But getting your business online isn’t just about keeping up with the times. Having an online identity for your business lets customers have easy access to all of your information as well as reference your business later. For example, with Google My Business, you can give customers a place to leave reviews. 

Keeping Up

Whether you want to keep an eye on the competition or a finger on the pulse of your target customers’ latest favorites, social media is the way to do it. Plus, you can add your own posts for timely occasions such as holidays and business promotions to stay relevant. A website and social media account work hand-in-hand for maintaining an online presence. You can post links to your social media page that go back to content on your website and vice versa. If it all sounds complicated, then you can easily find a social media professional to manage it for you.

Adventure Web Interactive Can Help Manage Your Social Media Presence!

Keep up with our blog every week to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

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