What Are the Best Social Media Platforms for Businesses?

You already know that your business needs to be on social media to be competitive. But are all platforms created equal? Which social media is the most beneficial for businesses? Is signing up for Snapchat really necessary for your fencing company? While it can be complicated to decide which platforms will be best for the success of your business, it’s worth taking the time to decide because by missing out on social media, you’re missing out on one of the best ways to connect with new clients and broaden the reach of your business. In today’s blog, learn a little bit more about the top 3 platforms for businesses and why you should consider implementing a comprehensive social media marketing strategy.


If you’re not on Facebook, you’re doing it wrong. Virtually any business can benefit from a Facebook page, not least of all because of their incredibly affordable and very effective targeted ads. While other platforms also offer ads, none can match Facebook for its breadth of users and detailed targeting that allow your ads to reach exactly who you want and ignore consumers who won’t be eager to hear your message.


While it can take a little bit of practice to get into the swing of abiding by Twitter’s 140 character limit, thanks to the platform’s 300+ million users, it’s worth taking the time to learn. Hashtags rule Twitter, so if you’re in an industry that frequently participates in events (especially trade shows) that use hashtags, it’s worth getting a Twitter account.


Video marketing is becoming more and more popular and shows no signs of slowing down. That means your business can see huge benefits by incorporating video content into your marketing strategy and YouTube is the best platform to host your content. Users can choose to follow your channel so they’ll never miss out on an update.

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