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Welcoming Web Design: User-Friendly Sites

You could spend hours and hours designing your company’s website, but all of that time means nothing if your site is not user-friendly! Customers and clients are looking for specific features that make their online experience a positive one, and they will NOT return to sites that don’t have what they are looking for. So what web design techniques will help your company appeal to an online audience? Read on to find out!

Web Design Targeted Towards Users Creates a Better Website

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You could spend hours and hours designing your company’s website, but all of that time means nothing if your site is not user-friendly!

When it comes to your web design strategy, the team building your site should know how to…

…design a clear, clean layout. A homepage cluttered with text boxes, links, and images is not a visually appealing one. The most successful site layouts are ones that provide your clients with the necessary information, but do not overwhelm them. Keep your site relatively simple for maximum user-friendliness.

…make navigating your site a snap. Customers do not want to spend more than a few seconds searching for your company’s contact information or About page. Make sure that when it comes to web design, everything your clients will need is right at their fingertips and easy to access.

…utilize negative space effectively. The eye needs some space to rest, especially when looking at a computer screen. So while it may seem counterintuitive to leave some of your site blank, a balanced amount of negative space can make your web design more visually appealing.

…use readable fonts. Though a fancy, swirling font may look more sophisticated to your eye, in reality no one wants to squint their way through an entire paragraph on your site’s homepage. Clear, sans serif, bold fonts are typically good web design choices.

…create “scannable” content. Most online customers won’t want or have the time to read through huge chunks of text all at once. When designing your site, your web design team should take this into account and be sure to break up text in eye-pleasing columns and bulleted lists that are easy to scan through quickly to get the information you need.

…be harmonious with your company’s tone and message. The look of your website, every detail from colors used to style of text, says a lot about your company. Discuss the kind of tone you’d like to establish with your web design team so that they can work on creating something that gives a well-matched impression.

Ready to start creating a user-friendly website? Get in touch with our web design experts today!

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