Video is the Latest Frontier in Digital Marketing
Have you noticed an uptick in the number of videos you see in your Facebook newsfeed? From quick tutorials showing you how to make a recipe to long-form comedy vlogs, video has begun to dominate the digital marketing world. Humans are visual creatures and social media platforms vie for the precious attention of consumers, so video has proven
itself to be an incredibly effective way to engage customers and drive traffic to your website. In today’s blog, we’ll give you a few ideas for how you can start to incorporate video into your social media strategy to get better results from your marketing campaigns.
Promote a product
Video is the perfect way to demonstrate how a product works to a large audience, so if you sell any products that require demonstration, making a video that shows it in action can go a long way drawing in new customers. Don’t be afraid to get creative! If you have a new line of t-shirts, create a video showing what they look like on all types of bodies. If you have a digital heat transfer company, create a video of your machines in action. Just make sure that the content you create is visually engaging, informative, and interesting so that your audience will be more likely to like and share.
Answer common questions
Even if your current website has an FAQ section, a video that covers the most common questions you receive could perform very well, especially if you maintain a sense of humor. By offering your answers in a spoken form, you’ll give customers a taste of the personality behind the company. Consumers today prefer to work with companies with whom they feel an emotional connection, so creating video is a great way to put a face to your brand name. Just remember that less is more with video so you should generally try to keep your content to 1 minute or less.
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