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Utilizing Pinterest for Your Business

It’s great for getting recipes and home remodeling ideas, yes, but Pinterest can also be a great social media marketing platform for your business.

When you think about Pinterest, you probably don’t really think about using it for marketing purposes. It’s great for getting recipes and home remodeling ideas, yes, but Pinterest can also be a great social media marketing platform for your business. Like any other social network, there are some things you should remember when using Pinterest for your business!

Pinterest Save Buttons on Your Site

When users are on your website, whether it be on a blog or other parts, and they see something that they want to save for later, adding a Pinterest save button to your site can make it easier for them to do so. Studies have shown that adding the Pinterest save button to a site can greatly increase Pinners’ use of your site.

Be Consistent

In order to effectively market your business with Pinterest, you need to be consistent. The recommended frequency is once per day, during peak times. If you have a bunch of things you’d like to pin or if there’s an event or holiday coming up, you should space the pins out a bit so they’re not all clustered together. Large groups of pins all going up at once can look like spam.

Eye-Catching Visuals

Pinterest may not be a primarily photo-based platform, but having attractive photos and interesting visuals on your boards can increase engagement. The first thing a user sees when scrolling through Pinterest is the pictures, so use photos that will make your audience want to know more.

Pinterest Analytics

Did you know that Pinterest analyzes how posts are doing on the site? If you’re trying to market a particular product or reach a certain demographic, analytics tools can be extremely helpful. You can look at the types of posts that are getting the most traffic so that you can make more of your posts like that.

Adventure Web Interactive Can Improve Your Digital Marketing Strategy

For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on FacebookTwitterGoogle+YouTube, and LinkedIn.

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