Twelve-Step Social Media Checklist
In order to get the most out of your social media posts, there are several rules that need to be followed. Neglecting to ask yourself these questions before clicking the “post” button can make the difference between a successful and valuable update or one that your clients just scroll on past. Time Magazine has developed a twelve-step social media checklist we’d like to share to help you make your social media posts the best they can possibly be!
The Twelve Steps:
- Is the message educational or entertaining?
You want to make sure your target audience will actually care about the post – if it doesn’t educate them or entertain them, they’ll pass right on by.
- Is the voice correct?
A good rule of thumb is to check if your language is positive, helpful, and/or actionable.
- Is it too long?
Keep it short and sweet – reading your update shouldn’t be a chore!
- Is the URL correct?
This one’s a no-brainer. Proofread, proofread, proofread.
- Should I target a speciﬁc audience with this message?
Make sure what you’re posting is relevant to all your followers – if it’s not, there had better be a reason why.
- Did I use the right keywords and hashtags to maximize exposure?
Doing this will add to your SEO and help you gain more followers.
- How many times have I already posted something today?
Don’t overdo it. Post once or twice a day for Facebook, maximum.
- Did I spell check?
Another no-brainer here. You don’t want the whole world seeing your typos – how embarrassing!
- Will I be okay with absolutely anyone seeing this?
Remember – you may be targeting a specific audience, but once your post is on the internet, it’s out there for the whole world to see.
- Is this reactive communication or is it well thought-out?
Make sure what you’re posting won’t be seen as offensive to anyone. Be careful not to include too much emotion or venting in your posts.
- Did I make the most of visual content—images, video, slides?
Images are the number one factor in optimizing your social media content. If you have the opportunity to include a picture, do it!
- Did I make the most of my update text—headline formulas, polls, quizzes?
Aim for simplicity here. Stick to strong keywords and leave out the fluff!
Clearly, there is a lot more to making an engaging and relevant update on social media than just typing up a quick message and pressing send. At Adventure Web Interactive, we understand social media marketing and have a proven record of turning your image around and helping you to see success. For a free consultation, contact us online or over the phone at 410.788.7007 or 866.488.8644.