Social Media Marketing Mistakes (And How to Avoid Them)
Everyone knows that a social media marketing campaign can make all the difference when it comes to your business’s success. But if you go in guns blazing with your campaign, you can end up making a lot of the mistakes that harm instead of help your company and its online profile. Luckily, Adventure Web is here to help! Read on to learn what social media marketing mistakes are being made on a daily basis and how a professional web marketing company can help you avoid them.
…relying on numbers to tell them their posts are successful. Whether 12 or 1,200 people saw your latest Facebook post, what really matters is what they did afterwards. Instead of focusing on the number of followers you have reached, focus on the type of engagement your post stimulates and how that translates into sales leads.
…trying to cover too much ground. Certain specific social media channels are more worth investing time in than others. Your social media marketing campaign should focus on popular, widely-used ones such as Facebook, Twitter, Google+, Pinterest, and LinkedIn, and only incorporate newer, “trendy” sites as they become more established.
…posting content at irregular intervals. If your blogs are only appearing one or twice every few months, your followers will soon lose all interest. Post consistently- weekly or even daily is best- in order to continue giving your followers quality content that they will look forward to on a regular basis.
…using unoriginal content. The way to draw customers in via your social media marketing campaign is to use content that is new, fresh, and exciting. Potential clients don’t want to read something they’ve seen a dozen times before, so don’t give that to them! Keep your content fresh and discuss the latest topics in your industry with your blogger so that they can stay on the cutting edge.
…being boring! It may seem like it goes without saying, but no one wants to encounter a boring blog, Tweet, or Facebook post. It’s imperative that you keep your social media marketing campaign engaging, and with the help of web marketing professionals, you can ensure that it is.