4 Signs It’s Time to Revamp Your Website Design
In the digital age, your website is often your business’ first chance to make an impression. You might think that your web design is ‘good enough.’ But outdated features, obvious stock photos, and poor navigability can be enough to turn potential customers away forever. You should strive for nothing short of excellence when it comes to your business’ website. Here are some signs it’s time to revamp your website design.
Not Mobile Friendly
A majority of Google searches originate from a mobile device. According to some estimates, as much as 58% of web searches take place on a cell phone. This has big implications for business. Should a potential customer make their way to your website from one of these searches, it needs to look good and work well. If it isn’t perfectly mobile friendly, it’s time to revamp your website design.
It Looks Outdated
Just like with fashion, the best practices in website design change all the time. What’s ‘in’ one year might be ‘out’ the next. Here are a few outdated website design cliches you might want to avoid:
- Autoplay audio or video
- Page curls
- Table layouts
While some classic web design elements are just that—tried and true—there are others you should steer clear of. A website that looks outdated will turn potential customers away.
High Bounce Rates
When you have a look at your website’s analytics, one of the most crucial factors to keep an eye on is your bounce rate. In case you aren’t familiar, this term refers to the percentage of visitors to your website that leave after only viewing a single page.
There are plenty of reasons why you might have a high bounce rate. Often, one of the best ways to combat low conversions is by to revamp your website design.
You’ve probably heard a lot about how our attention spans are getting shorter in the internet age. While there are plenty of reasons to doubt this idea, it’s also something that marketers should take seriously. In the early days of the internet, websites tended to be text-heavy. Now, a majority of internet browsers will take one look at an overly text-based homepage and bounce. This is because it can be too difficult to extract pertinent information.
There is absolutely a time and a place for text-heavy webpages. You’re looking at one of them. But, generally speaking, your website design should emphasize impactful visuals and concise text.
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