3 Online Marketing Trends to Know in 2016


Increase your company’s online marketing success by staying up to date on current trends.

One of the most key components to any business’ marketing strategy is to find and keep customers. In 2016, the way to do that is through online marketing. Online marketing can mean a lot of things, from social media presence to website design. One thing that holds true, no matter the manifestation, is that as technology evolves rapidly, you must adapt your online marketing strategy to current trends. In 2016, here’s what’s important to keep in mind.

Responsive Sites

“Online” doesn’t mean that a computer is involved anymore. The internet is everywhere, meaning that your site has to be ready to go wherever it’s called upon. A positive interaction with your site is one of the most important ways to turn visitors into business leads. Building a site that can adapt to different browsers, operating systems, and screen sizes is the best way to ensure that everyone who visits your site has a good time while they’re there.

Diversify Your Social Portfolio

By now we hope you’ve caught on that a good social media presence is key to a good online marketing strategy. However, occasionally posting to Facebook or sending a Tweet won’t be enough to create the SEO and customer base that you want out of your online marketing efforts. Expand your reach to sites you might be less familiar with like Google+, Pinterest, or LinkedIn, and bolster your existing efforts by learning more about social media marketing.

Content Marketing Over Traditional Advertising

Amanda Maksymiw at the Content Marketing Institute explains: “Traditional advertising shouts at prospect customers whereas content marketing talks with them.” Developing relevant, interesting, and specific content is a great way to grab your customers’ attention and show them that you know what you’re doing and you’re aware of their wants and needs.

Adventure Web Interactive Online Marketing Services

Keep up with our blog every week to learn about the latest social media trends and effective business content strategies.

We offer marketing solutions for you, including blog writing and social media management. That way, you don’t have to worry about posting the right stuff at the right time—we can do that for you. Contact us to see what we can do for your business today! Follow us on Google+, Facebook, Twitter, LinkedIn, and Youtube for more information about website design and social media marketing.