Men vs. Women: Who is more influential in Mobile Social Media?
Are you searching for ways to promote your business through mobile devices? If yes, you need to know not only what mobile apps you need to use but also identify who is the most influential gender on mobile social media. Is it men or women? We are here to tell you who are the most powerful on mobile social media and why they are popular.
When it comes to effective social media marketing through mobile, women are the most powerful social customers out there. Yes, men take the lead when it comes to adopting new/ innovative technology, but women are the ones that push mobile technology trends into motion.
Women are naturally more social than men and they are loyal users of social media platforms such as Facebook, Pinterest and Twitter. Women tend to keep in touch with family, friends, and business brands through social more often than men. In fact, women interact with family, friends and business brands multiple times a day using social media accounts.
Why are women far more interactive than men when it comes to mobile social media usage?
The answer: Women consume information and share information such as current events and new more often than men. Men on the other are most likely to check out news and sports websites for information.
Here are some interesting facts on women dominating mobile social media:
- Women use tablets more than men by 12% to use social media platforms.
- Women are major users of Pinterest (outnumber men by 25%).
- Women are most likely to socially share images and videos, especially on sites similar to Pinterest.
You can count on women to show support for your, access your business offers, and stay connect to your brand more than men.
How can I use mobile social media to build up my customer relationships and generate leads?
You can streamline your business marketing right through social media platforms because social media networks were created to further outreach.
You can start by having a professional social coordinator create you company pages that find ways to keep consumers in touch with your business contact pages, including offer alerts. Next, have your social media-marketing consultant add media to all your company profiles. The more images, videos, and blogs you share, the better.
Use social media pages to increase engagement efforts for your business with consumers. By being engaging on social media, you can portray your company as a thought leader, while building up customer trust and loyalty.
You can start targeting your audience on mobile social media today with Adventure Web Interactive’s Social Media Marketing Program. Social Media Marketing can improve your search engine rankings the more you use promote on your business social media platforms. Get started today.
Here at Adventure Web Interactive our Baltimore marketing consultants are trained to keep your business in front of great prospective business clients and your loyal customers. That’s the key to business success. Our Baltimore marketing consultants are also very well connected in the Baltimore Metropolitan area to help you find the resources you’ll need to further your business growth.
Adventure Web Interactive is here to be your reliable Baltimore digital strategist. We will help your company cut through the noise and identify the influential power of your brand.
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