How to Tell if Your Website Is In Need of an Update
It doesn’t take a whole lot to scare away potential customers. More than half of online users don’t even scroll past the first page of a search engine, and many customers will abandon a purchase if a website doesn’t seem very high-quality. That being said, it is essential for your website to be as up-to-date as possible to attract your target audience. But how can you tell if your custom website design isn’t getting the job done with your consumers? Read on to learn the major warning signs that your custom website is in need of a serious update.
Blogs Containing Outdated Industry Information
One essential feature of search engine optimization, or SEO, is quality content. It isn’t enough to just incorporate target keywords into your writing. You have to also stay on top of what is going on in your industry. High-quality content can boost your blog’s traffic by a lot. When your blog is in good shape, it will tell your customers that you are an industry leader and know what you’re doing. It also helps Google’s search engine crawlers by ranking your website higher.
Online Users Aren’t on your Website for Long
If data analysis shows that you are getting leads, but they don’t stay on your website for any longer than a minute, there is something wrong with your website that needs fixing. In these cases, the issue is probably functional or aesthetics-related. For example, a potential customer will not want to stay on your website if the colors or text used on the website hurts their eyes, or the information is hard to read. Likewise, a potential customer won’t stay on your website for very long if they’re unable to find where they have to go. Google Analytics can give you a hand into finding why you’ve got a high bounce rate.
Your Website Design is Too Cluttered
It makes plenty of sense that you want to give your target audience as much information about your company as possible. But too much text can be a bit much. Make sure that your custom website has a sleek and clean design. Break up the text with some white space, images, and sections. Just do not include so many breaks that the design doesn’t look right. A professional web design company, like Adventure Web Interaction, can help in this area.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.