How to Make Great Email Marketing Content

Email marketing is one of the best ways to directly reach potential consumers, which is why so many businesses put a lot of effort into creating successful campaigns. Of course, over time, one of your priorities with your email marketing campaigns is to grow your list of subscribers.

So how do you do this? There are plenty of strategies, but if one thing’s for sure, it’s that you need your content to be on point. We’ll talk about how to make great content in this week’s blog.


Create great email marketing content and the leads will follow.

How to Make Great Email Marketing Content

Creating great content.

Create a subject line that builds an expectation.

By creating expectations, you’re building that person’s desire to click through and see if their expectations are met. Of course, once they do, you’ll need to follow through. So how do you do this?

Keep it short and sweet.

People don’t have time to read emails, so if you’ve gotten them to click through you’re going to lose a lot of people when they see a bunch of text.

If there’s one thing you need to do with email marketing content, its to keep your message short. Be direct and get to the point, and then include a clearly visible call to action with specific instructions to follow.

Keep images clean and simple.

Is there anything more annoying than an email filled with distracting images? This is a good way to make sure that email ends up in the trash.

Images should be relatively small. The text-to-image ratio should be high. This way, subscribers see that they’re getting good content instead of just an email full of pictures. Also, remember to keep any important must-see content out of images, because it’s likely that it wouldn’t be seen.

Make links clear.

Any links in your email should be clearly marked and placed..

Make your call to action unmistakeable.

This is so important we just had to say it again. The call to action is where conversions happen. Make sure that it’s unmistakeable in its intent, and make it easy to follow through.

Check out some of our other blogs on email marketing!

Email Subscribe Forms: 3 Tips for Getting People to Sign Up

3 Tips to Improve Your Email Marketing Strategy

Email Marketing from Adventure Web Interactive

Adventure Web Interactive can help you take your email marketing campaign to the next level. Contact us or call us today at 410.788.7007 to learn how we can help you run a successful campaign!