How Often Should Companies Blog?


Content is King and one of the easiest and most effective ways to improve website content and increase those infamous keyword is by blogging. But how often?

In today’s increasingly-technological world, your business is all but lost without a strong online presence. In layman’s terms, you need a website. But that is just the beginning. You also need to get your website noticed and shouting “Hey, Google! Over here!” is probably not going to get the job done. You need to make sure your website is properly opted for search – a little thing we like to call SEO (Search Engine Optimization). And while this can be rather technical, it really boils down to one thing: content.

Design alone is not enough to convince Google of your superiority. Without stellar content to back that stellar design, your website will fall flat. That is because when a site is crawled by search engines, it is being searched for useful content, good links, and those all-important keywords. Basically, Content is King and one of the easiest and most effective ways to improve website content and increase those infamous keyword is by blogging.

What is a Blog?

For those of you who are unfamiliar with blogging and may be thinking to yourself “What the heck is a blog anyway?” well, you are looking at one. A blog is “[a] collection of posts…short, informal, sometimes controversial, and sometimes deeply personal…with the freshest information at the top,” according to Meg Hourihan, cofounder of Pyra Labs, the company that launched Blogger. Basically, a blog is a collection of hyper-condensed, informative articles.

How Often Should I Blog?

As Alan Jackson once sang, “Too much of a good thing is a good thing.” Well, in terms of blogging, too much of a good thing can be a really great thing. According to HubSpot,  “Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.” And the more blog posts published monthly, the greater the increase in traffic. Number of blogs also directly correlates to number of leads. Companies that published 16+ blogs per month generated 4.5x as many leads as companies that published between 0-4 blogs per month. And your blogs continue working for you long after they are published.

“Companies that had published 401+ blog posts in total got about twice as much traffic as companies that published 301 – 400 blog posts,” according to HubSpot.

Ready to Increase Website Traffic and Lead Generation? Adventure Web’s Blogging & Social Media Program Can Help!

Getting your message across is a crucial step in the development of your website. Partner with a professional who knows the power of the written word. Adventure Web’s experts can ensure that your company benefits from organic SEO that generates your desired placement in search engine result, without having to spend extra capital on marketing.

Download Our FREE Blogging e-Book

Inside you will learn about the benefits of regular blogging and how Adventure Web’s blogging and social media program works. You will also find detailed case studies chronicling our past successes.

If you have any questions about Blogging or Social Media Marketing, please contact Adventure Web Interactive by calling (410)-788-7007! Our friendly staff is ready to answer any questions you may have and help you along your journey to a new website and new opportunities.