Help Your Business to Stand Out on Social Media
There are so many businesses these days that use social media that it can be difficult to put yourself ahead of the rest. Even if a company doesn’t work in your field, it’s possible your customers are looking at their social media presence and comparing yours and theirs. And if you aren’t entirely on top of your activity, potential customers may turn away from you! To learn how to counter this problem, read on.
- Bring the ‘Social’ Back to Social Media
It’s called “social media” for a reason; you need to be social. Your customers are expecting feedback, interaction and responses. If your Facebook page receives a bad review, comment, and provide an opportunity for the customer to change their opinion. Answer questions frequently. Set up an automatic responder, so you’ll always be on top of messages. On Twitter, make sure you’re retweeting and responding to all of the customers who mention you. This shows enthusiasm and your ability to interact.
- Don’t Forget Keywords
When you work with Adventure Web Interactive, you’re going to hear the term ‘SEO’ a lot. Search engine optimization runs on the idea of keywords; when people search Google for a certain phrase, you want your website to show up first. This will yield the most clicks, and thus, you’ll see more business.
- Be Active!
A blog that hasn’t been updated since last January is not a good one. It makes your website appear inactive; customers like to know that the business they’re investing in cares about their presence and activeness online. Quality is important, of course. You don’t want to throw out a bunch of mindless posts with fifty hashtags to garner attention. But, consistent and useful blogs or social media posts are going to show customers that you truly care.
See more advice about how to stand out on social media by following Adventure Web Interactive!
For more tips on how to optimize your web content, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.