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Facebook Tweaks News Feed, Prioritizes New Content

Are you tired of logging into Facebook only to see the same posts over and over again? Turns out Facebook was too. That’s why the social media site has revamped its newsfeed to prioritize fresh new posts. This is not only great for the everyday Facebook user, but it is also big news for businesses, who are trying to market their products and services to their fans.

Facebook Tweaks News Feed, Prioritizes New Content

“Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them,” said Erich Owens and David Vickrey, Facebook software engineers. “Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.”

  1. What’s Trending? Facebook will give priority to posts that tie in with its “Trending” list. Owens and Vickrey said such posts have seen a 6% jump in engagement since the tweaks were made.
  2. Engagement Rate: The more likes a post has, and the rate at which a post receives likes will both factor into its placement on the News Feed.

Social Media Marketing

As of 2013, Facebook had 25 million active small businesses pages. Is your business one of them? Even if you are, do you think you are utilizing Facebook to its fullest? If not, you could be falling behind the competition. The solution: Social Media Marketing with Adventure Web Interactive. We will develop and maintain a custom social media campaign for you that includes Twitter, Facebook, Google+, Pinterest, LinkedIn, YouTube, and more. Our campaigns also include a custom-skinned blog and weekly blog posts, all in an effort to increase brand awareness and, most importantly, SEO.

Call now for a free Social Media evaluation!

If you have any questions about Facebook or Social Media Marketing, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!

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