Even More Common Mistakes That Could Be Screwing up Your Facebook Presence
829 million people use Facebook on a daily basis and many trust the Social Media giant to connect with brands and learn more about the companies they do business with. So it is no wonder why 30 million businesses currently have a Facebook Fan Page. However only 19 million businesses have optimized their pages for mobile, which is alarming considering 654 million people use Facebook on mobile on a daily basis, and 399 million users ONLY view Facebook on mobile.
Is your Facebook page optimized for mobile use? If not, what other mistakes are you making that could be screwing up your Facebook presence? Over the past two weeks we have outlines several Common Mistakes (and More Common Facebook Mistakes) that many businesses make when it comes to their Facebook pages. Are you guilty?
Even More Common Facebook Mistakes
Post the Same Content Everywhere
Some businesses will post the same content throughout all of their social media channels. While this helps spread information to your fans, it does not encourage your Twitter followers to like you on Facebook and vice versa. This is why it is so important to post exclusive and creative, fresh content to EACH of your social media profiles. Yes, you can post important information across all channels, but each should have its own unique theme.
Post It and Forget It
When you post important information, it can easily get buried under all of your other status updates. This is why Facebook allows you to pin one post to the top of your timeline. So next time you post something important, make sure you pin it so you can maximize reach.
Every business has a target audience. Make sure you are focusing your efforts on that audience. You can do this organically, by posting information geared towards that audience, or you can invest in some Facebook advertising. Whether you opt for an Ad or a Boosted Post, Facebook allows you to target your posts at certain demographics.
Rely on Organic Advertising
As we have already mentioned, Facebook advertising can be an effective way to target your…well, target audience. Facebook ads are also one of the most effective ways to gain new likes for your page. And new likes are like a snowball rolling down the hill. It can take a while to get going, but once you start getting likes, you will quickly pick up momentum. It may take you a while to initially build your audience, but once you get going it becomes easier and easier to attract new likes. And paid advertising can help expedite this process.
More likes mean more engagement. More engagement means more earning potential. And Facebook users bought $234 million dollars’ worth of virtual goods and gifts on Facebook over the last quarter. Wow!
Check back next week as we explore YET EVEN MORE common Facebook mistakes!
Social Media Marketing with Adventure Web Interactive
Don’t hold yourself back by making common Facebook mistakes that could be easily avoided. Let Adventure Web Interactive help you better leverage your online presence. We will develop and maintain a custom social media campaign for you that includes Twitter, Facebook, Google+, Pinterest, LinkedIn, YouTube, and more. Our campaigns also include a custom-skinned blog and weekly blog posts, all in an effort to increase brand awareness and, most importantly, SEO.
Call now for a free Social Media evaluation.
If you have any questions about Facebook, or Social Media Marketing, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!