Essential Tips to Build Small Business SEO
Search Engine Optimization. It’s a daunting topic in an evolving technological landscape, but something that absolutely can’t be ignored when trying to build a small business. Whether you’re hiring externally or trying to work on it yourself, small business SEO requires a lot of time and thought, and can end up giving you the boost you need to really take off. These quick tips will hopefully give you some confidence in the web presence of your small business.
Optimize Your Site for Mobile Platforms
Last April, Google altered its algorithm to help out mobile-friendly search results. This new update made it so that nearly 50% of sites that weren’t mobile-optimized lost significant ground in search rankings. In a world where we’re constantly on the go and where mobile technology is constant increasing in capability, it’s important to make sure that mobile users are able to find and navigate your site as easily as they could from a desktop or laptop computer.
Focus on Relevant and Helpful Content
This seems like a given, but when building a small business (and small business SEO), it’s important to keep your content focused to your particular business. Google’s new algorithm works to match long or unique search terms with website content, expanding on their continuing effort to hold a conversation with their users through search results. Focusing on the three common types of queries — informational, navigational, and transactional — will help your site carry on the conversation.
Keep Content and Keywords in Line
This one is pretty self-explanatory. One of the best things you can do to improve your small business SEO is to make sure that your content is central around the keywords you’re using in your SEO strategy. By using your targeted search terms often in your site’s content, you’ll show up in search results and bring in visitors who are searching for what you have to offer.
Don’t Try to Out-Do Yourself
When starting from the bottom with a small business, one of the best ways to get your site off the ground is to start simple and local. If you develop interesting and relevant content, and do so in a way that makes it easy for search engines to find you and present you to potential customers, you’ll find yourself gaining traffic before you know it.
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