Email Marketing: Look Out For These Errors Before Sending
Marketing has changed considerably in today’s digital world. Email marketing is a trusted and effective method to reach out to your audience and promote your brand. Millions of marketing emails are sent out every day. But, even the most skilled marketers make mistakes. To prevent silly mistakes, be sure to proofread your marketing emails before hitting send. Here are some common email marketing errors to avoid.
Every marketer’s worst nightmare is sending out a promotional email only to realize that none of the links work! A broken link in an email can turn customers away and prevent people from finding your product. That is why it is essential to check all of your internal links before sending that email. Be sure to fix any errors that you find quickly.
Ignoring Mobile Users
Nowadays, the majority of users scroll through the Internet on their mobile devices. So, it is essential to ensure your emails are accessible and readable to mobile audiences. Always test email campaigns across a variety of devices to eliminate quality and load time issues. While you cannot completely control download issues caused by older devices or poor network service, you can design layouts that allow most users to view content more quickly.
Spelling or Grammatical Errors
Grammatical mistakes do happen, even to the best of us. Spelling and grammar matter whether you create an ebook, write a blog post, or draft an email marketing message. Send a test email or have someone proofread your email to ensure there are no spelling mistakes.
Not Including a Call to Action
The most essential part of email marketing campaigns is getting users to take action and consume your products and services. A call to action lets readers know where to find your products and how to reach out to your company.
When drafting your email in the inbox, make sure the formatting looks neat and professional. Is there a line of text that’s bleeding into the image? If you used bullets, are they in a straight line? If you notice any strange formatting issues, be sure to fix them before pressing that send button.
Misleading Subject Line
We all receive countless emails daily. So, most readers just skim the subject line before deciding to delete or read the email. Exaggerated subject lines can come across as spam, and readers often mark them as such. Your email subject lines should be short, personalized, and provide value. Be sure to create compelling subject lines to ensure your readers will open them.
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