410.788.7007

4 Ways to Use Digital Marketing and Social Media to Help During the Coronavirus Pandemic

4 Ways to Use Digital Marketing and Social Media to Help During the Coronavirus PandemicWe’re currently facing a worldwide pandemic with the Coronavirus (COVID-19) breakout, and it has impacted everyday life in some drastic ways. We’re being told to wash our hands, avoid close contact, practice social distancing, and quarantining. However, there’s plenty of misinformation about the virus that the public needs to know, but how? The answer is simple, social media. Here are some essential ways that doctors, healthcare marketers, and hospitals can use social media to inform the public during the COVID-19 crisis.

Use Social Media to Convince People to Social Distance

The power that social media has to get information out about the COVID-19 crisis is immense. Getting celebrities and influencers to announce to their followers about the seriousness of the pandemic is a step in the right direction, as they have significant influence over their follower base. There is a lot of misinformation out in the world, and if you are a nurse or doctor, it is important to get as much accurate information out into the social media sphere as possible. Share on all social media platforms (Facebook, Twitter, Instagram), and don’t forget to email family and friends as well.

Use Social Media to Help Guide Those Who Might Fear They Have the Virus

Due to a lot of mixed messages and missteps, people are confused about where they should go and what they should do if they think they have the Coronavirus. What’s more, beyond the available and general advice, the appropriate course of action can vary greatly by community. If you represent a hospital or a larger healthcare company, point people in the right direction on your websites and social media accounts.

Use Emailing and Social Media to Inform Your Patient Base with Updates

Beyond educating the broader community, you should guide and assist your patients throughout the entire crisis. Beyond the fact that it’s the right thing for you to do, your information will grow your authority and your bond with your patients at a time when they need it badly. Give them guides and advice on how to boost their immune systems, deal with stress, and care for their kids or other family members.

Reassure Your Patients about Their Safety

Be sure to communicate your safety measures anywhere you can. This includes your website, accounts, email, and phone. People need reassurance during a time of uncertainty. It will strengthen your brand and relationship with them too.

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on FacebookTwitterYouTube, and LinkedIn.