4 Tips to Improve Your Instagram Reach
Social media platforms go through many changes and evolutions as time progresses. A few years ago, building a brand on Instagram was relatively easy. Back then, Instagram’s feed was organized chronologically, so all you had to worry about was posting your content at the right time. But now Instagram, and other social media platforms, have changed drastically. So, marketers must change and adapt their strategies to keep up with the times. In fact, there are a few strategies you can implement to improve your reach in no time. Here are some easy tips to enhance your Instagram reach.
What Does Reach Mean?
Reach refers to the number of unique users who see and could interact with your content on Instagram. There are two kinds of reach: organic reach and paid reach. Organic reach is when you create engaging content, unique hashtags, and other techniques to appear higher on your audience’s feed. Conversely, paid reach is when you purchase Instagram ads to sponsor your content. So how do you increase this reach?
Even though Instagram has shifted away from chronological news feeds, it is still beneficial to find the optimal time to post your content. The amount of likes and comments received right after posting is extremely important. If the initial engagement is high, it is more likely that Instagram will put your post higher in the feed. Using a business profile on Instagram allows you to use the insights to see what time the majority of your followers are online. That way, you can schedule posts at the optimal time.
Use Unique Hashtags
Using new, unique hashtags is another excellent way to boost engagement on your social media organically. By using diverse and innovative hashtags that are still relevant to your audience, you will continually reach new audience members. Using a mix of industry-specific hashtags, general hashtags, and trending hashtags will give you the best results.
Get Your Audience Involved
Asking questions or hosting contests on your posts is an enjoyable way to encourage your audience to interact with your content. You can host a giveaway on your posts and instruct your followers to comment their favorite emojis or tag a friend in the comments to enter the contest. You can also ask questions in your Instagram posts and encourage your readers to answer them to increase engagement.
Use Instagram Stories
Stories are great for showing the humans behind your company. Post some behind-the-scenes footage or use stories to introduce the members of your business. It is a great way to generate some extra exposure for your brand. Stories are also great for exposure because they sit above the news feed. So your followers will see that you posted a new story as soon as they open Instagram.
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