Using Hashtags to Build Brand Awareness
No matter which social media platform you use, you will most likely find hashtags permeating your newsfeed. Hashtags have even impacted the way we speak to each other. Properly utilizing hashtags is crucial for any digital marketing strategy. Since hashtags improve the reach and engagement of content, they are a great way to increase traffic on various social media platforms. This way, you can promote your company with just a simple word or phrase. Let’s go over how to use hashtags to improve brand awareness.
Use Branded Hashtags
The easiest way to boost awareness of your brand is to create a branded hashtag. Many companies, such as sports teams, food and health businesses, and lifestyle brands, develop unique hashtags to promote a product or event. You can use this specific hashtag to encourage users to include the tag in their posts, thus increasing reach and engagement for your brand.
Keep it Simple
When deciding on a hashtag, make sure you pick something that simple and easy to remember. Using a hashtag that is too long or difficult to spell will not give you the desired results. The secret is finding the topics that are relevant to your audience. It would be best if you found the hashtags that are already being discussed and relevant to your content and company. Social media hashtags allow you to categorize content, let people follow a topic, and even help you engage with an audience.
Utilize Trending Topics
Another effective way to improve attention to your brand is by using trending topics. You can often find a huge audience under the trending tab, which gives you an ideal advantage of putting your product, service, or content in front of tons of users. For example, if a topic related to your brand’s interest becomes popular, use the appropriate hashtags to plant yourself in front of the right audience. Remember that trending hashtags don’t last forever. Be sure to research the hashtag before jumping on the opportunity to make sure it relates to your brand.
Promote Contests or Giveaways
Hashtags are attention-grabbing and easily memorable, making them a great tool to promote special contests or events. Both competitions and giveaways are incredible at boosting engagement. When hosting a giveaway, it’s better to do several smaller ones than one large giveaway to help you build momentum on social media. On the other hand, contests bring in loads of user-generated content, which increases your brand awareness. You can create hashtags to promote your offers, giveaways, and contests and drive more new customers in your direction while spreading awareness about your brand.
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