Top Email Marketing Trends of 2022

It is essential to keep up to date on these trends to put out successful marketing campaigns

Email marketing remains one of the most standard marketing strategies today. Brands and corporations are constantly competing for a spot in your inbox. Some marketers are surprised by how unexpectedly email marketing boosts their brand. Email marketing techniques change as new trends come and go. So, as a marketer, it is essential to keep up to date on these trends to put out successful marketing campaigns. Let’s take a look at some of the top email marketing trends for this year.

Segmentation and Personalization

The days of sending one email blast per week to your entire subscriber list are long gone. Nowadays, it is much more effective to send out personalized emails based on each user’s habits. Personalization is the key to grabbing your audience’s attention and getting them to open your emails. For example, if a customer typically makes purchases around 4 pm, your best bet would be to send them promotional emails around that time. The more you personalize emails to the needs of each recipient, the more likely they are actually to buy your products.

Mobile Optimisation

Nowadays, most people use their mobile devices to browse, shop, sell, read, and much more. Therefore, it is critical that you optimize your promotional emails for mobile phones. When a reader opens your email on their mobile device, it is crucial to ensure that it loads correctly. If customers cannot correctly read your offers or promotions, chances are less likely that they may view your email again on their computer or visit your website.

Interactivity

Gone are the days of static emails containing just a wall of text. Customers are drawn to interactive elements, which stand out from the rest. Interactivity is a great way to differentiate your emails from the rest of the competition. Interactive emails include elements that clients can manipulate without visiting another page and leaving their inbox. These elements include:

• Image carousels readers can swipe
• Videos or games customers can play
• Sliders users can manipulate

Streamlined Designs

Another key marketing trend is the shift towards cleaner, more streamlined email newsletters. Your email is just one of many in a subscriber’s inbox, so you need to ensure it is accessible and free of unwanted elements and unnecessary content. You can incorporate various features to ensure your email is visually appealing. These components can include:

• Keep emails simple and to the point.
• Include reflective elements such as readable fonts, optimized images, and graphics to make your email visually appealing.
• Incorporate ads that seamlessly blend with the email content without distracting your readers.

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