Maximum Engagement: Best Times to Post on Social Media
If you are putting a lot of effort into your social media posts, it stands to reason that you want to make sure as many people see your posts as possible. The timing of your social media posts can make a huge difference in user engagement. Research studies have been done to find the optimal time to post on each social media platform. Here are some easy tips on when to post on social media for maximum engagement.
The Best Time to Post on Facebook
Generally, it is better to post on weekdays than on the weekends. People are going about their lives on the weekends, especially Saturdays, so they are not logging on to Facebook as often. Evenings and early mornings also do not see much engagement, as most users are at work. If you’re posting content on Facebook, your best bet is to post on a midday afternoon. For Facebook, your best bet would be to schedule your posts on Monday, Wednesday, Thursday, or Friday between 12–3 pm, and Saturday and Sunday between 1–4 pm.
The Best Time to Post on Instagram
Due to the COVID-19 pandemic, social media usage has increased dramatically on all platforms, especially Instagram. The pandemic and subsequent quarantine caused a change in the hours during which users were more engaged and interactive and, consequently, the best times to post. Research has proven that the optimal time to post on Instagram is Mondays, Tuesdays, and Fridays. The peak time is just before lunch at 11 am on these days, and research shows that usage also peaks at about 2 pm on Tuesdays.
The Best Time to Post on Twitter
Many users use Twitter as a news source, making engagement high in the early mornings. As opposed to Instagram, usage patterns have remained the same on Twitter after the pandemic. To get maximum engagement on Twitter, schedule your posts on Wednesday and Friday mornings between 7 am and 9 am. Try to schedule your posts when people are headed to work and just before lunch. Like many other platforms, you should try to avoid posting on weekends.
There is no “perfect” time to upload content on social media platforms. Many factors go into tracking user engagement, such as time zone, platform, and demographics. Automating your social media posts helps ensure that your social platforms are automatically updated with a regular flow of content at the optimal times for your target audience. This saves time and allows you to track engagement on each post so you can see how your audience interacts with your content.
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