How to Target Millennials with Your Digital Marketing Efforts
Millennials have grown up with the internet. The web underpins much of what they do—from entertainment, to work, to commerce. As such, the internet is the best marketing tool at your disposal if your business wants to target this generation. Millennials have different sensibilities from other generations, and your digital marketing tactics should cater to them. Here are some suggestions to help you do exactly that.
Millennials detest gaudy, convoluted designs. Rather than aiming for showy branding, you should instead opt for something more minimalistic if you want to capture their attention. Minimalism should permeate every aspect of your branding, from your logo to your social media content. Keep things looking clean, and steer clear of the outdated web design trends of yesteryear.
Optimize for Mobile Devices
By now, you should be well-acquainted with the importance of designing a mobile-friendly website. But you should keep in mind that this is especially crucial when targeting millennials with your digital marketing efforts. Millennials do a whole lot more browsing on their phones than older generations, and this will only become more common as time goes on.
Much like mobile-friendly web design, SEO is already a priority of just about every digital marketing strategy. You should double down on SEO when millennials are your targeting audience. There is a growing body of evidence to suggest that younger generations are resistant to traditional forms of advertising. An organic search may be your best bet to drive traffic to your site.
Elevate Social and Environmental Causes
Younger generations feel passionate about social and environmental causes. Studies have shown that millennials are more likely to engage with a business that supports a cause they believe in. If your business openly pushes for positive change, you won’t just contribute to the betterment of society and the environment. You’ll be making a wise marketing move, too.
Focus on Visual Content
You may have heard it said before that millennials aren’t particularly fond of reading. While this is a gross generalization, there’s a grain of truth there that should shape your digital marketing efforts. Text-heavy content won’t generally do the trick for millennials. Instead, focus on what’s visual. Millennials are far more likely to click ‘play’ on a video than to trudge through a wall of text.
Targeting millennials poses a different set of challenges than marketing for older generations. But if you can keep the tips we’ve laid out above in mind, you’ll be off to a great start.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your business, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.