How to Do Keyword Research for SEO
Search engine optimization is an excellent way to advertise your business online. Research has shown that organic SEO provides much better results than paid search ads. However, to maximize your SEO, you need first to conduct keyword research. Keyword research helps you find more relevant content topics that will help you boost traffic and create highly engaging posts that users will be drawn to. Here are some tips for conducting keyword research for SEO.
What is Keyword Research?
Keyword research is done by finding and analyzing search terms that users enter into search engines with the intent of using that information for a specific purpose, such as search engine optimization or general marketing. Keyword research can uncover words and phrases to target, their popularity, ranking, and more.
Steps for Keyword Research
Keyword research is an involved process and can be divided into multiple steps. It is important to make sure you understand these steps to ensure you are selecting the optimal keywords.
Have a List of Relevant Topics
To start this process, you should compile a list of keywords that are relevant to your brand. You should use those topics to help you come up with some specific keywords later in the process. If you write blog posts, these are probably the topics you blog about most frequently. Or they could be topics that come up the most in sales conversations.
Understand User Intent
Your website must address the problem a user intended to solve that carries the keyword the searcher used. Many people take keywords at face value, but there is more to them than what is on the surface. To verify a user’s intent in a keyword, it’s a good idea to type this keyword into a search engine on your own and see what types of results come up.
Use Keyword Research Tools
Many keyword research tools out there can help you develop more keyword ideas based on the topics you have generated up to this point. Keyword research tools allow you to filter through thousands of keywords at a time to find the right ones for your particular situation. You can use these tools to look at essential data points that help in assessing whether or not to target specific keywords.
Research Your Competitors
Understanding what keywords your competitors are ranking for is a helpful way to assist you in evaluating your list of keywords. If a competitor is ranking for specific keywords that are also on your list, it makes to try to improve those keywords. However, focusing on the keywords, your competitors don’t use could be just as beneficial. That way, your business can have a higher search engine ranking for that keywords.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.