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How to Create an Integrated Digital Marketing Presence

When it comes to marketing, your whole business needs to be on board. Digital marketing requires coordinated efforts between departments in order to create a coherent brand voice that speaks to your consumers and truly elevates your brand, but it takes a little work and planning to get there. Learn more about integrated marketing best practices in today’s blog.

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Bring everyone together

In order to break down your departmental silos, you’ll need to bring together all stakeholders who will have a hand in your marketing efforts. Marketing teams need to be on the same page in order to maximize efficiency and minimize delays, so bringing everyone together to brainstorm strategies and best practices will go a long way in making your marketing plan more robust and effective.

Come together on an integrated digital marketing strategy

As Lao Tzu once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Your business needs a clearly defined strategy for how you will meet your business objective, and that strategy should be collaboratively created in order to ensure that is meets the needs of all stakeholders.You need to be sure that a coherent message is being broadcast across all channels, so everyone who works on your marketing should be involved in strategy discussions.

Define measurable outcomes

The only way to determine whether your strategy is effective is by creating clear and measurable benchmarks. These outcomes should be defined before you begin implementing your marketing campaign and you should establish a timeline for exactly how often the effectiveness of your campaign will be analyzed. Every aspect of your marketing campaign should be trackable and proactively analyzed so that you can tweak your strategy as needed to deliver the best outcome. To truly take your marketing to the next level, bringing in the expertise of a digital marketing company can help ensure that your strategy aligns with your business goals and achieves measurable success.

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