How to Create a Facebook Marketing Strategy

Facebook has been a staple platform for many businesses to market to and interact with customers for several years. Whether you are thinking of getting into social media marketing or you already have a Facebook page for your business, these are a few steps you can take to have a solid marketing strategy.

Know Your Audience

The first and one of the most important things you can do is make sure you have a good understanding of your audience demographics. There are tools like Facebook Insights that can help you collect data on the age, location, education and other important statistics of the people who like your page. Likewise, you can also examine your own account and the other pages that you like to see how compatible it is with your target audience. Once you have this valuable information, it’s time to use it to engage your audience. What makes Facebook unique from other social media platforms is its focus on building community. You can create discussion groups, post a variety of polls and more. Don’t wait for people to come to you, but create a lot of opportunities by asking questions that will encourage interaction.

Developing Good Content

Another vital part of your marketing strategy is making sure that you put out great content. Some of the things that people are looking for include conversations, videos and photos produced by your business, and links to useful information. However, the content alone isn’t everything, but timing is equally important. Research has shown that during the weekdays between 9 and 5 are when you’re likely to see the highest engagement with your page. Fortunately, you can easily schedule your posts on Facebook for future dates so that you don’t have to worry about missing out on the peak times.

Your Ad Strategy

Ultimately, if you want to promote your business then you should seriously consider investing in Facebook ads. It is a valuable tool that lets you market your business to Facebook users who might not otherwise see it while they’re scrolling their newsfeed. But be aware, the is a right and wrong way to use Facebook ads. This is why knowing your demographic is important, if your ad is too broad you run the risk of wasting money promoting to people who won’t be interested. Instead, design a relevant and creative ad that will pique curiosity. For example, you can offer a reward that will incentivize people to click, such as a promo code or a short downloadable guide.

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