How Social Content Calendars are Essential for Marketing
When you are running a business, social media marketing can take up a significant amount of time an energy. Not only can it be challenging to keep thinking up and creating content that your audience will enjoy, but you need to put it out in a timely matter. The worst-case scenario is to have a great opportunity, like a big marketing holiday, slip by without you taking that opportunity to post. That is why a social content calendar is a lifesaver. Here is why, and how, you should start working with a social content calendar.
How it Works
Simply speaking, a social content calendar is used to arrange and schedule your social media posts in advance, which allows you to stay on top of demand. Because it is easy to collaborate through a social content calendar, they work perfectly for businesses. You can either run your marketing campaign through a living document like Google Sheets, that can function under multiple editors, or you can even invest in programs like Hootsuite which can automatically post the content you schedule directly to your social media platforms.
How it Helps
Social content calendars give you the opportunity to think ahead, which is incredibly valuable in the fast-paced world of social media marketing. This allows you to step back and look at the big picture for your marketing strategy. You can create a unifying story through your posts, such as a fun routine. That way your audience knows to look forward to new blog posts on Monday, for example, or have “Fun Fact Friday” and other themed days of the week. You’ll never have to worry about hitting a dry spell where you can’t think of what to post, and you’ll also be prepared to post something special on holidays.
How to Start
Once you find a program for your social content calendar, either from the ones mentioned above or by choosing from a large number of templates online, then it’s time for you to start making a plan. To look at the content, you create from a big-picture perspective, you will need to think about your target audience. Think about what kind of content they would be interested in, audit your social media history to see what worked and what didn’t. Then you can start thinking of themes. A social content calendar gives you a chance to try out many different ideas until you settle into a pattern that fits.
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