When you are running a business, social media marketing can take up a significant amount of time an energy. Not only can it be challenging to keep When you are running a business, social media marketing can take up a significant amount of time an energy. Not only can it be challenging to keep thinking up and creating content that your audience will enjoy, but you need to put it out in a timely matter. The worst-case scenario is to have a great opportunity, like a big marketing holiday, slip by without you taking that opportunity to post. That is why a social content calendar is a lifesaver. Here is why, and how, you should start working with a social content calendar.